Eben Wilson from Taxpayers’ Alliance Scotland said it was typical example of “defocusing”, where senior members of an organisation spend time worrying about the “colour of a logo” rather than running the business.
Wilson said: “Shuffling a brand identity within government always seems to cost a fortune. You have to wonder if any of our taxes were worth spending on this exercise.
“These costs, no doubt, do not reflect the enormous amount of management and meeting costs that were incurred in making the changes. That’s what always worries me.”