Dia joined the TaxPayers' Alliance as Political Director in January 2014 and has some experience of engaging with the media as well as parliamentarians across the political spectrum. She has represented the organization on news and current affair programs including BBC Question Time, Any Questions, Newsnight, Daily Politics, BBC Breakfast, Channel 4 News, ITV News and Channel 5 News.
Having read law at university, Dia started her career in the City as a taxing consultant before moving into communications and public affairs. She worked for Banking on Change, a global partnership between Barclays Bank and two international charities which seeks to extend access to basic financial services through savings-led microfinance. Prior to joining the TPA, she worked at The Freedom Association as Deputy Director, making the case for freedom of speech and expression, freedom of the press and greater accountability of the state.