Ealing Council spend £40K on magazine as it's "Altogether Better"

October 30, 2012 3:53 PM

Residents in the London Borough of Ealing have recently received a copy of  Altogether Better. There were four editions printed and distributed to residents in Ealing and Hanwell; Acton; Greenford, Northolt and Perivale; and Southall, and was distributed to a total of 131,000 homes.

The council has said this one-off publication is part of the latest phase in a long-running campaign to celebrate and build pride in our community. There's nothing wrong with taking a pride in your community, however the £40K bill for this latest magazine has to be questioned.

If you take a peek inside you will find information freely available on the council's website, and information that could easily be reported in the local press. It also contains the usual propaganda telling residents how lucky they are, such as the council building a modern Olympic-sized swimming pool. Some of it is so banal it isn't worth reporting.

If spending £40K on this wasn't bad enough, the council still produces ten editions a year of its 'newspaper' Around Ealing.

Below is part of post I wrote last year when Hull in Print was consigned to the dustbin by Hull City Council:
What I found amusing more than anything else was an article on page 8 of the final edition of ‘Hull in Print.’ The headline read: Hull in Print magazine is coming to an end, however residents can get the same information and more on the council website. The article then goes on to say Hull City Council’s website is now in the top 20% of local authority websites across the country when it comes to usefulness and usability.

So finally the council admits its monthly magazine was a waste of money. Why did it take so long?

So come on Ealing Council: why are you taking so long?Residents in the London Borough of Ealing have recently received a copy of  Altogether Better. There were four editions printed and distributed to residents in Ealing and Hanwell; Acton; Greenford, Northolt and Perivale; and Southall, and was distributed to a total of 131,000 homes.

The council has said this one-off publication is part of the latest phase in a long-running campaign to celebrate and build pride in our community. There's nothing wrong with taking a pride in your community, however the £40K bill for this latest magazine has to be questioned.

If you take a peek inside you will find information freely available on the council's website, and information that could easily be reported in the local press. It also contains the usual propaganda telling residents how lucky they are, such as the council building a modern Olympic-sized swimming pool. Some of it is so banal it isn't worth reporting.

If spending £40K on this wasn't bad enough, the council still produces ten editions a year of its 'newspaper' Around Ealing.

Below is part of post I wrote last year when Hull in Print was consigned to the dustbin by Hull City Council:
What I found amusing more than anything else was an article on page 8 of the final edition of ‘Hull in Print.’ The headline read: Hull in Print magazine is coming to an end, however residents can get the same information and more on the council website. The article then goes on to say Hull City Council’s website is now in the top 20% of local authority websites across the country when it comes to usefulness and usability.

So finally the council admits its monthly magazine was a waste of money. Why did it take so long?

So come on Ealing Council: why are you taking so long?

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