Non-job of the week

July 25, 2012 6:58 PM

The raison d'etre of the London Assembly is to hold the Mayor of London to account. As the Assembly's website states, "the 25 Assembly Members hold the Mayor to account by examining his decisions and actions to ensure he delivers on his promises to Londoners."

The London Assembly is advertising for a Communications Manager - Assembly External Relations, to provide maternity cover for up to 12 months. After reading the job description though, you have to ask yourself why this job was created in the first place:
Are you ready to take on the challenge of competing with the Mayor of London for media attention?

The London Assembly is looking for a communications professional to lead on the provision of advice, guidance and support on media issues. Managing a small team, you will plan and implement media strategies to deliver coverage across both traditional and new media. You will provide a comprehensive proactive and reactive media service to promote the work of the Assembly and its committees.

Of course there has to be a communications department of some sort to deal with things like Freedom of Information requests and calls from journalists, but since when was it a competition to grab more media attention than the elected mayor? As the Assembly's website states, "all Assembly meetings are  public so Londoners can stay informed about the Mayor’s activities, and the Assembly can publically review his performance."

As Assembly Members are all members of political parties (12 Labour, 9 Conservative, 2 Liberal Democrat, 2 Green) they have party spin machines behind them. If politicians have something they want us to know about, they always find a way of communicating their message.

Perhaps if the communications team thought more about their raison d'etre (ensuring information is made freely available to the public) and less about competing  with the Mayor, perhaps they could be fewer in number?

 


 The raison d'etre of the London Assembly is to hold the Mayor of London to account. As the Assembly's website states, "the 25 Assembly Members hold the Mayor to account by examining his decisions and actions to ensure he delivers on his promises to Londoners."

The London Assembly is advertising for a Communications Manager - Assembly External Relations, to provide maternity cover for up to 12 months. After reading the job description though, you have to ask yourself why this job was created in the first place:
Are you ready to take on the challenge of competing with the Mayor of London for media attention?

The London Assembly is looking for a communications professional to lead on the provision of advice, guidance and support on media issues. Managing a small team, you will plan and implement media strategies to deliver coverage across both traditional and new media. You will provide a comprehensive proactive and reactive media service to promote the work of the Assembly and its committees.

Of course there has to be a communications department of some sort to deal with things like Freedom of Information requests and calls from journalists, but since when was it a competition to grab more media attention than the elected mayor? As the Assembly's website states, "all Assembly meetings are  public so Londoners can stay informed about the Mayor’s activities, and the Assembly can publically review his performance."

As Assembly Members are all members of political parties (12 Labour, 9 Conservative, 2 Liberal Democrat, 2 Green) they have party spin machines behind them. If politicians have something they want us to know about, they always find a way of communicating their message.

Perhaps if the communications team thought more about their raison d'etre (ensuring information is made freely available to the public) and less about competing  with the Mayor, perhaps they could be fewer in number?

 


 

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