South West Coordinator Tim Newark launched a campaign in July 2013 to scrap the duty escalator on cider and stop almost a quarter of the price you pay for a pint of cider going to the taxman.
Tim organised events to support the campaign, including Bristol, Bath, Colchester, Exeter, Frome, Oxford, and the Somerset Farm Show.
The campaign received support from a number of South West MPs, and Tim and local supporters collected signatures for a petition which was presented to the Treasury. The result of his campaign was evident in the 2014 budget which froze duty on cider. This was further continued in the 2015 Budget which cut cider duty by 2p along with cuts for beer and a freeze for wine.