Despite the current urgency for cutting back national expenditure, local government just carries on spending our money on superfluous jobs. Islington Council’s latest vacancy is for a Senior Communications and Marketing Officer at a salary of up to £37,851. Marketing what? What exactly is the council selling?
Apparently, this lucky person will be tasked with ‘developing and delivering internal and external communications and marketing strategies and campaigns on behalf of the council.’ Hmmm, still not any clearer. The successful candidate will work ‘across the full communications and marketing mix to change attitudes, perceptions, behaviours and to increase understanding and access to the services the council provides.’ Like emptying bins? Fining residents parking outside their own homes? Wasting money on pointless jobs? That will be a challenge!
Tim Newark, Islington TPA