Rebrand after rebrand

The Telegraph reports that the NHS is to spend millions on rebranding Primary Care Trusts to NHS X.  This is following in the footsteps of the Norfolk Primary Care Trust that became NHS Norfolk.  This will be the fourth rebranding of local NHS organisations since 1997.  Primary Care Groups were created, replaced by Primary Care Trusts and then regrouped into bigger, regional PCTs.


All this reorganistion is expensive and often leads to administrative chaos.  The Telegraph suggest this scheme could cost £2 million, money that could be better spent on frontline care.  Unfortunately, political leadership makes showy, public phoney revolutions better than quiet, competent administration.

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