COMMENT: How to avoid the dangers of Root Canal Conservatism

July 12, 2012 10:42 AM

Writing for Conservative Home Matthew Sinclair looks at why voters would not see tax cuts as a lurch to the right:
When I was reading Stephan Shakespeare’s fascinating recent article about people’s perceptions of “left” and “right”, some advice he once gave me about polling started to ring in my ears. If you’re trying to work out how people can be persuaded, make sure you are isolating the views of the persuadable. It is easy for the results of an aggregate poll to be dominated by those who already agree or will never agree.

In the case of this particular set of poll results I wondered whether people attached worse names to “right” than “left” because conservatives tend to be happier and therefore, particularly as they are also often older, less likely to call those they disagree with names

Click here to continue reading the full article

Writing for Conservative Home Matthew Sinclair looks at why voters would not see tax cuts as a lurch to the right:
When I was reading Stephan Shakespeare’s fascinating recent article about people’s perceptions of “left” and “right”, some advice he once gave me about polling started to ring in my ears. If you’re trying to work out how people can be persuaded, make sure you are isolating the views of the persuadable. It is easy for the results of an aggregate poll to be dominated by those who already agree or will never agree.

In the case of this particular set of poll results I wondered whether people attached worse names to “right” than “left” because conservatives tend to be happier and therefore, particularly as they are also often older, less likely to call those they disagree with names

Click here to continue reading the full article

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