Logo fiasco

January 20, 2012 8:30 AM

The University of Salford has just spent more than £130,000 of taxpayers’ money on a new logo. This comes shortly after the university had announced 200 job cuts as part of measures to save money.

Presumably the new logo came in at this spectacular figure partly because the design agency’s first effort attracted criticism as (horror of horrors) it included the word “Manchester” in the university’s title, ie. University of Salford Manchester. The rebranded rebrand now titles the institution as The University of Salford.

[caption id="attachment_42917" align="alignleft" width="470" caption="You paid £130,000 for this"][/caption]

Responding to the criticism, a university spokeswoman said: “The brand is much more than a logo or design. It was the result of extensive research and consultation, including more than 500 students and staff who were asked about which university values were important to them.”

Since the university has a graphic design department offering a BA Hons degree, you’d have thought they could have taken their “consultation” one step further and actually got the students and staff to come up with a logo themselves, thus providing valuable experience for their students and a saving of approximately £132,336.The University of Salford has just spent more than £130,000 of taxpayers’ money on a new logo. This comes shortly after the university had announced 200 job cuts as part of measures to save money.

Presumably the new logo came in at this spectacular figure partly because the design agency’s first effort attracted criticism as (horror of horrors) it included the word “Manchester” in the university’s title, ie. University of Salford Manchester. The rebranded rebrand now titles the institution as The University of Salford.

[caption id="attachment_42917" align="alignleft" width="470" caption="You paid £130,000 for this"][/caption]

Responding to the criticism, a university spokeswoman said: “The brand is much more than a logo or design. It was the result of extensive research and consultation, including more than 500 students and staff who were asked about which university values were important to them.”

Since the university has a graphic design department offering a BA Hons degree, you’d have thought they could have taken their “consultation” one step further and actually got the students and staff to come up with a logo themselves, thus providing valuable experience for their students and a saving of approximately £132,336.

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