Our mission

Our message

  • Reforming taxes and public services, cutting waste and speaking up for British taxpayers

Our vision

  • A pro-enterprise country with lower, simpler taxes funding better public services through innovation, automation and eradicating waste

Our mission

  • To make the case for fundamental reforms to taxes and public service delivery, by seizing the opportunities of Brexit and exciting new developments in technology
  • To equip a grassroots network with the tools to spread our message to millions, both on the ground and online
  • To speak up for taxpayers to those in power and bring our vision to the heart of government

Our values

On tax

  • The government should raise money for services without undermining the British economy
  • We spend our own money better than bureaucrats and politicians
  • We pay taxes when we work to provide for our families, drive to get the weekly shop, fly for a well-earned holiday, shop for essentials and much more besides, so we deserve simpler taxes
  • Lower rates of tax always put more money in your pocket and they kick-start the economy, making the system fairer by creating more jobs and prosperity for everyone

On public services

  • British people pay for, and deserve, world-leading public services
  • We should respect those public servants who are talented, hard-working and dignified
  • Wasting taxpayers' money is short-sighted, unacceptable and immoral
  • Public services should be efficient, value for money, highly automated, transparent, reliable and modern

On campaigning

  • Our local activists are the lifeblood of our Alliance and we will give them the tools to help us expose waste and support taxpayers around the country
  • We will always prioritise the demands of British taxpayers, because our money should be spent making our country an even better place to live
  • We will never apologise for calling out wasteful spending by bloated state bureaucracies and we will always highlight examples of best practice in the public sector
  • We will criticise, praise and inform politicians from all political parties and at all levels
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